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Your Ultimate Guide to Thriving Entrepreneurship
Inspiring stories, actionable advice, and resources for ambitious entrepreneurs.
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One major problem micro-enterprises and start-up businesses are facing, especially in Nigeria, is the issue of business funding, whether it’s funding for a new business idea, expanding business boarders of an existing business, or just to keep current business moving.
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Entrepreneurship is a revolutionary endeavor. Entrepreneurs are never satisfied with how things are especially in the marketplace. As revolutionaries, entrepreneurs indeed challenge the status-quo, defy conventional wisdom, and push the boundaries of technological know-how to their own taste.
This is part of their great contributions to the economic growth and vitality of a nation. Entrepreneurship is the ability to see things in the marketplace that others do not see.
It is “To see the unique in the familiar”, to exploit opportunities, no matter the technological boundaries surrounding such opportunities.
The ability to recognize and pursue an opportunity is the fundamental and fascinating aspect of entrepreneurship success and is the least understood phenomenon of the entrepreneurship process. Entrepreneurship is the pursuit of an opportunity beyond the resources one currently controls.
So the ability to identify and pursue an opportunity, innovate, marshal resources, acquire or apply know-how, and most often inspire allegiance make entrepreneurship an incredible dynamic human endeavor.
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Effective marketing strategies for small businesses focus on leveraging limited resources efficiently to maximize reach and engagement. Here are some...
Promoting a startup on a limited budget requires creativity, resourcefulness, and strategic use of low-cost or free marketing methods. Here...
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Beyond Lagos State, Ogun State emerges as a standout in Nigeria's current landscape, distinguished by its robust industrial base, strategic...
Nigeria, Africa’s most populous country, has a rapidly growing workforce, with over 200 million people and a median age under...
Founded in 2010, TEF is the largest African philanthropic initiative focused on entrepreneurship.
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